Vanity Fair’s Nick Bilton quotes a “nothing but gossip” theory that he has his eye on a run in 2024, based on conversations with “influential figures” in Silicon Valley. It doesn’t take a superpowerful AI to add two and two together, here: Mark Zuckerberg is acting an awful lot like someone preparing to run for president. In a departure from previous years, when the annual challenges were made up of playboy hobbies like hunting with a bow and arrow, or building a voice-controlled smart home, in 2017 Zuckerberg hopes “to have visited and met people in every state in the US by the end of the year”. While his Facebook page has been a work of manicured corporate communications genius for a while now, Zuckerberg stepped it up in 2017 when he announced his “annual challenge” for the year. Those are all complemented with regular appearances of Zuckerberg “going live” for off-the-cuff Q&As with Facebook users. That headcount includes 12 or so employees moderating the comment feeds under each of his posts, a number of professional photographers who trail him on his engagements, both business and personal, and a handful of Facebook employees who help him write his posts and speeches. Instead, it’s a deeply considered strategy, carried out by a full-time staff of dozens of people, according to Bloomberg News. This isn’t the outcome of idiosyncratic social media sharing from America’s nerd king. The Google Plus page of Larry Page does not contain a picture of the Alphabet CEO stroking a calf at a Texan rodeo. The Microsoft chief executive Satya Nadella doesn’t post on his LinkedIn profile about his meetings with local police departments. The timeline of Twitter boss Jack Dorsey, for instance, isn’t full of homely paeans to the good folk of Waco, Texas, and how much they can teach you about the importance of community. M ark Zuckerberg’s public persona is somewhat different from that of most chief executives of digital companies.
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